Ohio State Football among the Most Valuable College Programs

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Ohio State Football among the Most Valuable College Programs

Every year, Forbes releases their list of the country’s most valuable college football programs. This year, Ohio State came in at number two, behind only Texas A&M. The Buckeyes bring in a whopping $148 million each year, thanks to massive TV contracts and lucrative sponsorships. So what makes Ohio State’s football program so valuable? Let’s take a look.

Growth of Sports Recognition

Over the past decade, college football has become one of the most popular sports in the United States. Football games are now some of the most-watched events on television, and schools are reaping the benefits. The University of Texas, for example, brings in over $100 million each year from its football program alone.

The popularity of college football has led to increased exposure and more money for schools. Ohio State, in particular, has benefited from its recent success on the field. The Buckeyes have won the national championship twice in the past ten years and have been one of the most dominant teams in the country. This success has led to higher TV ratings and more fans, which in turn has led to more money for the school.

What Makes Ohio State so Valuable?

A few factors have contributed to Ohio State’s status as one of the most valuable college football programs. First, the Buckeyes have a large fan base. They are one of the most popular teams in the country and have fans all over the world. This popularity has led to huge TV contracts and sponsorships, which are major sources of revenue for the school.

Another factor that makes Ohio State so valuable is the team’s success on the field. As mentioned before, the Buckeyes have won the national championship twice in the past decade and have been one of the most dominant teams in the country. This success has led to higher TV ratings and more fans, which in turn has led to more money for the school.

Finally, sports betting in Ohio is legal, and the Buckeyes are one of the most popular teams to bet on. This means that there is a lot of money flowing into Ohio State from gambling revenue.

All of these factors have contributed to Ohio State’s status as one of the country’s most valuable college football programs.

TV Contracts

Ohio State’s football program generates a ton of revenue from television contracts. The Buckeyes have deals with ESPN, ABC, and the Big Ten Network that are worth a combined $146 million per year. That’s more than any other school in the country except for Texas A&M. Thanks to these contracts, Ohio State is able to generate a lot of exposure for its brand, which leads to more money from sponsorships and other sources.

Sponsorships

Ohio State’s football program also benefits from a number of high-paying sponsorships. Nike is one of the team’s biggest supporters, shelling out $4 million per year for exclusive rights to produce Buckeye merchandise. Ohio State also has deals with companies like Adidas, Coca-Cola, and Nationwide Insurance. These deals are worth a combined $19 million per year, which helps to offset the cost of running a successful college football program.

Ticket Sales

Finally, Ohio State’s football program generates significant revenue from ticket sales. The Buckeyes charge an average of $77 per ticket, which is the third highest price in the country. Thanks to its large fanbase, Ohio State can sell out most of its home games, bringing in millions of dollars in revenue each year.

Conclusion

All in all, it’s clear that Ohio State’s football program is one of the most valuable in the country. Thanks to their massive TV contracts, lucrative sponsorships, and high ticket prices, the Buckeyes are able to bring in a staggering amount of money each year. If you’re a college football fan, then there’s a good chance that you’ll see a lot more of Ohio State in the years to come.

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